WHAT IS GUERRILLA MARKETING?

Guerrilla Marketing is an unconventional promotions method. It uses creativity rather than relying on large budgets. The method draws the target group's attention in unexpected ways and in unexpected places. Its techniques rely more on human psychology, rather than on experience. To get maximum attention, it tries to keep people engaged by putting its promotional products at places where they can be touched and felt, thus interacting with its target group. To boost recall of the message, the products used in the campaign often make use of catchy and repetitive phrases.